SOUTH COAST · WESTMORELAND

Jamaica's south coast moves at a different speed. The tourism machine that hums along the north hasn't reached here with the same intensity, and that's precisely the appeal. Whitehouse is anchored by Sandals South Coast — the brand's most secluded property, spread across a stunning stretch of beach with overwater bungalows and an offshore island restaurant. Naturia Whitehouse brings eco-friendly resort living to the same coastline, while Sunset Resort & Villas caters to families. Bluefields Bay Villas, a few miles west, operates a collection of fully staffed luxury villas where your private cook prepares every meal and the beach is essentially yours. The south coast's real draw is what lies beyond the resort gates. Appleton Estate, established in 1749, offers Jamaica's most prestigious rum tour — copper pot stills, barrel aging rooms, and tastings that make duty-free bottles seem like an afterthought. Black River Safari takes you by boat down Jamaica's longest navigable river past wild crocodiles and the occasional manatee. YS Falls cascades in seven tiers with ziplines, natural pools, and Chukka-operated adventure experiences. And Lover's Leap — a 1,700-foot cliff with a restaurant and the legend of two enslaved lovers who chose the jump over separation — provides views that reach the horizon in every direction. From Sangster International, the drive south takes about 2 hours — $320 for up to four guests with Aurum. From Kingston (KIN), it's $715 (4h 40m). From Ian Fleming (OCJ), $795 (4h 55m). A private transfer from MBJ to Whitehouse and the South Coast costs $320 and takes 2 hours with Aurum Transfers.