LTU Pub (Cliff Bar)

LTU Pub, also known as Cliff Bar, is a casual cliff-edge drinking spot in Westmoreland Parish, Jamaica, perched on the ironshore limestone cliffs along Negril's West End. The open-air bar offers unobstructed sunset views over the Caribbean Sea, locally mixed cocktails, Red Stripe beer, and a laid-back atmosphere favoured by long-stay visitors and expats. Unlike the more commercial Rick's Cafe nearby, LTU Pub maintains an authentic neighbourhood vibe with reggae music, reasonable prices, and local clientele mixing with travellers. The bar sits along the West End Road roughly five minutes south of the Negril Lighthouse. Aurum Transfers provides private airport transfers from Sangster International Airport (MBJ) starting at $275 for up to four guests, with complimentary Starlink WiFi. The 1 hour 50 minute drive from MBJ follows the coastal highway through Lucea into Negril.