Alfred's Ocean Palace

Alfred's Ocean Palace is a beachfront entertainment venue in Westmoreland Parish, Jamaica, located along Norman Manley Boulevard on Negril's Seven Mile Beach. Known as one of Negril's original live music venues, Alfred's hosts reggae concerts, dancehall nights, and cultural shows on a beach-level stage with the Caribbean Sea as a backdrop. The venue serves Jamaican food and cocktails in an open-air setting that has been part of Negril's nightlife scene for over 30 years. Wednesdays and weekends feature the most popular live performances, drawing both visitors and local music fans. Aurum Transfers provides private airport transfers from Sangster International Airport (MBJ) starting at $275 for up to four guests, with complimentary Starlink WiFi and cold beverages. The 1 hour 50 minute drive from MBJ follows the coastal highway west through Lucea into Negril.